SEO
Setting up Google Search Console and the 4 reports to read first
Search Console is Google's free tool for seeing your site the way Google does. Setup takes ten minutes. The harder part is knowing which reports to read.
7 min read
Categories
SEO
The technical work that makes your site visible in search.
- SEO
What sitemaps and robots.txt actually do
Both are basic technical SEO files and people mix them up all the time. The sitemap tells Google which pages to look at, robots.txt tells it where not to go. Getting them wrong can take your site out of search.
5 min read - SEO
How to write titles and meta descriptions
The two lines shown in search results decide whether anyone clicks. If you rank well but get no clicks, those two lines are usually the reason.
6 min read - SEO
Setting up and running a Google Business Profile for local SEO
If you serve a local area, the SEO work that pays off most happens on the map. Setting up a profile is free and the effect shows quickly.
6 min read - SEO
How to keep your SEO when changing addresses
Changing a page's address can wipe out years of search value overnight. A correctly set up 301 redirect prevents that.
5 min read