Plain-language articles on web design, e-commerce and SEO. No technical background required.
27 articles
SEO looks complicated, but the basis is simple: help Google understand your site, and help people find what they're looking for. Here's how to start from zero.
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A slow site doesn't just annoy people; it loses visitors before you get to say what you sell. Here's why, and what can be done about it.
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Both are good platforms, but for different people. Here's a clear look at monthly cost, technical burden and customisation, so you can tell which one fits you.
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A business client looks at your site before they call you. Seven concrete ways to tell whether your site passes that test.
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There's more to it than printing costs. From instant price updates to foreign guests, hiding sold-out dishes and allergen information.
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One quote says 500 dollars, another says 5,000 for what looks like the same job. Where does the gap come from? Here's what actually drives the price.
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Most of your visitors arrive on a phone, and Google judges your site on its mobile version first. Mobile support isn't an extra any more — it's the baseline.
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A redesign is an expensive decision. Is it really necessary, or are you just bored of it? Five measurable signs to make the call easier.
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A domain is the hardest decision to change later. How to pick a name that's memorable, easy to spell and won't box you in.
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What's the difference between a 2-dollar plan and a 20-dollar one? Five things to check when choosing hosting, and the hidden price of cheap plans.
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What does the padlock in the address bar mean? What happens on a site without SSL, and what's the real difference between free and paid certificates?
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Free, set up in an hour, and the fastest way to appear in local searches. How to fill the profile in properly and keep it alive.
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You say 'brand identity solutions'; your customer searches 'logo design price'. Free ways to close the gap between the two.
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Most of technical SEO is simple rules repeated on every page. A ten-item list to run through before publishing.
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Seven out of ten people who add a product to the cart never reach checkout. The most common reasons for abandoning, and a concrete fix for each.
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Online, a customer can't touch the product; the photo is all they have. Rules for shooting good product photos on a phone, without building a studio.
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Cards, bank transfer, cash on delivery and instalments. The commission, setup effort and customer impact of each.
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Shipping is the number one reason carts get abandoned. The maths behind free delivery and the alternatives worth considering.
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Most sites explain who the company is; the visitor is looking for what's in it for them. Six rules for copy that sells.
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Colour choice isn't about taste; it's about readability and recognition. How to pick a brand colour and use it correctly on a site.
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Choosing a typeface is the small part. Line length, line height and size decide whether the text is actually read.
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The button is where a visitor acts. The two words on it can measurably change your conversion rate.
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Small sites are assumed to be safe; in reality automated scans try everyone. Eight basic measures you can apply yourself.
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Any site with a contact form is processing personal data. The steps that genuinely matter, without going overboard.
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Visitor count is the least useful number there is. Five measures that show whether your site is actually working.
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If you're running ads but getting no conversions, the problem may not be the ad but the page it lands on. When does a landing page make sense?
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Social media brings customers, but it isn't yours. The difference between the two and why they belong together.
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