Tekstil · Kurumsal giyim
Tesakon Uniforms
A store for a corporate uniform manufacturer that takes both bulk and single orders. Corporate buyers use a quote form and individual customers use the cart.
Tesakon makes corporate clothing and medical textiles. The range is wide, covering school uniforms, medical scrubs, shoe covers and protective coveralls, which have little in common.
Why is the menu so detailed?
The site has 18 menu headings. That is a lot for an ordinary brochure site, but buyers here arrive looking for a specific product. Someone searching for "medical gown" does not want to land on a general textiles page.
Because each product group has its own heading and page, visitors from search land in the right place. A shorter menu would look tidier, but visitors who cannot find what they came for leave.
A quote-driven flow
In this kind of manufacturing nobody buys through a cart. The price depends on quantity, the spread of sizes and any printing. So each product page ends with a quote form.
The form has eight fields: company, product group, quantity range and contact details. A quote cannot be prepared without them, so I kept every one.
Also on the site
A catalogue branching by product group
A WhatsApp line, where most sample and quantity questions come in
An introduction video on the home page
Instagram, Facebook and YouTube links