Tekstil · Okul üniforması
Altınlar Uniforms
A store for a school uniform manufacturer, set up to handle seasonal peaks. Products are grouped by school, so a parent finds their school's items in one step.
Altınlar makes school uniforms. The site runs in three languages: Turkish, Arabic and English.
Arabic takes more than translation
Arabic reads right to left, so translating the text is not enough. The whole layout has to be mirrored. The menu moves to the right, arrows point the other way and alignment flips.
Skip that and you get Arabic text in a Turkish layout, which looks broken to anyone reading it. Details like this show how seriously you take that market.
Collection structure
Products are split into a premium collection, a classic collection and a boys/girls range. School uniform buyers are usually institutions. They know their segment when they arrive and want to go straight to that collection.
What the site does
Three languages (TR / AR / EN)
A catalogue split into collections
A quote form (8 fields)
A WhatsApp line
A rotating collection strip on the home page
The most common mistake on multilingual sites
The usual mistake is not declaring each language's pages to search engines separately. Google then treats the three pages as copies and usually shows only one, so the work on the other two languages never appears in search.
On this site, every page explicitly tells search engines where its counterparts in the other languages live.