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Tarsem Pest Control
A pest control site with a separate page for each type of service. Because every service has its own page, searches land on the right one.
Tarsem also does pest control, but it sells products as well as services.
Services and products together
The menu has both "Services" and "Products", and each has a different customer. Service customers have the company do the treatment, product customers do it themselves.
So the two flows are kept apart. Service pages lead to a quote form, and product pages lead to product details and a way to get in touch to order.
Gallery and field photography
The site has more than 60 images, most of them from real jobs. Customers in this sector quietly wonder whether a company really does the work, and photos of the equipment and treatments answer that.
Stock photos would have backfired. A visitor who sees the same image on three competitors' sites stops trusting any of them.
What the site does
Service pages
A product catalogue
A gallery of field photography
Multilingual structure
Google Maps
A WhatsApp line
Managing image weight
With 60 photos, a site slows down easily. Gallery images load as small previews first, and the full-size file only downloads when a visitor opens a photo.
That simple change makes the gallery page load several times faster.