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NutriAla
Online store for a food supplement brand. Ingredients and usage sit at the top of each product page, and I cut down the checkout steps.
NutriAla sells food supplements such as diet coffee, minerals, care oils and skin serum.
Product pages for supplements
Buyers in this category look at the ingredients and how to use the product first. Price comes after that.
So ingredient lists and usage information are on the first screen of each product page. Hide them behind tabs or push them further down and undecided buyers leave quickly.
Category structure
Products are organised by purpose: diet coffee, minerals, care oils, skin serum. Buyers arrive with a problem ("I want to lose weight", "my skin is dry") and want to browse accordingly.
Sorting by brand or product code does not work here, because nobody knows the codes.
What the site does
Cart and checkout
Product search
Categories by purpose
A corporate section
An 8-field contact form
A WhatsApp line
A campaign strip on the home page
WhatsApp as advice
With supplements, people keep asking whether a product is right for them. They do not type that into a form. They send a message.
So the WhatsApp line is used for advice as much as for sales. People who get their question answered usually order the same day.