Gıda üretimi
Özen Helva & Tahini
An online shop for a halva and tahini maker that has been producing since 1950. I built the design around that history.
Özen Helva ve Tahin has been producing since 1950. With a brand that old, the site's main job is to make that history visible.
The product tree
The shop is organised by product type: tahini halva (plain, cocoa, pistachio), tahini, sesame (white, roasted) and others. Visitors reach any product from the menu in two clicks. There are more than 70 inner pages and none of them needs a search to find.
I moved ingredients and usage information to the top of the product pages. With food, people want to know what is in it before they buy, and burying that further down costs sales.
What runs on the site
Cart and checkout
Product search
A gallery showing the production facility
A WhatsApp line for wholesale questions
A campaign strip on the home page
Wholesale and retail together
The brand has two kinds of customer: the shopper buying one jar and the dealer asking about cases. Serving both on one page is hard. The shopper looks at price and delivery time, the dealer at unit price and minimum order.
I let retail orders complete on the site and sent wholesale enquiries to WhatsApp. A separate wholesale pricing system was possible, but there were not enough dealers to justify it, and it would only have made maintenance harder.
Outcome
The company adds products, changes prices and marks items out of stock on its own. When a new product comes out, nobody has to email me. In an e-commerce project, that is the most concrete gain I can measure.