Gıda · İhracat
Birtek Global
Online store for a natural food brand. I set up the categories and campaigns separately for domestic and export customers.
Birtek Global exports food. A site for overseas buyers needs a different setup from a domestic shop. Next to the products, it has to cover production capacity, certifications and delivery terms.
Multilingual structure
The site runs in more than one language. For an exporter that is a basic requirement, because buyers do not trust a supplier they cannot read in their own language.
Getting the languages right has a technical side too. Each page's version in every language has to be declared to search engines. Otherwise Google treats the two languages as copies of each other and ranks both lower.
What the site does
Product catalogue and product search
Quote and sample request form (10 fields)
WhatsApp for enquiries arriving from other time zones
Corporate and production sections
Delivery information
Why WhatsApp matters here
A buyer in another time zone does not call during your office hours. They send an email and wait a day for the reply. WhatsApp shortens that. The question arrives overnight, gets answered in the morning, and the buyer starts the day with the answer.
That is why the button stays reachable on every screen rather than sitting at the bottom of the page.
What the site is for in export
With a site like this, the sale rarely closes on the site itself. When someone you handed a card to at a trade fair types in the address, they should find a serious manufacturer. The site carries on the conversation that started there.