BST Design & Build

BST Design & Build renovates homes in the United States. Customers in this trade decide based on two things: the work a company has already done and how the process runs. I built the site to answer those two questions.

Services on separate pages#

Kitchen remodeling, bathroom renovation, basement conversion, whole-home renovation and home additions each have their own page. One "services" page would have been easier to build, but someone searching "kitchen remodeling" should land on the kitchen page rather than a general list.

The split also makes the writing easier, since each service has a different process, timeline and set of examples.

Portfolio and process#

Completed work sits in a gallery of more than 90 photos, most of them before-and-after pairs. A separate "Our Process" page walks through the steps from the first meeting to handover. The question people ask most about a renovation is "How long will it take, and when do I need to do what?"

The quote form#

The contact form has 14 fields. I would normally tell a client to shorten a form that long, but here I kept it on purpose. Nobody can price a renovation sensibly without the room dimensions, budget range and scope.

A shorter form would bring more submissions, each needing three follow-up questions. For this business, a few complete enquiries are worth more than many half-filled ones.

Also on the site#

• A blog covering renovation costs and material choices

• Service area on Google Maps

• Instagram, Facebook and YouTube links

• An introduction video