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Akyazıcı Group
Corporate site for a construction group. Completed projects sit in an image-led references section that shows the scale of the work.
Akyazıcı Group works in construction and building materials. The site is kept simple, with a corporate introduction, products and contact. I chose that on purpose.
Why only four menu items?
Visitors in this sector come for a few reasons: to see what the company does, to find a specific product or to get in touch. Splitting the menu into ten headings would make things harder to find.
The menu has four headings and each one answers a single question. The products section goes deeper, but the top level stays the same.
Multilingual
The site also works in languages other than Turkish. Cross-border trade is common in building materials, and reading in their own language makes first contact easier for buyers.
What the site does
Product categories and detail pages
A rotating introduction strip on the home page
Google Maps for the location
A WhatsApp line
Multilingual structure
Built mobile-first
Many visitors in this sector browse from the field on a phone. Someone looking up materials on a building site will close a page that takes 20 seconds to load.
So images are served at different sizes for different screens, and phone visitors never download the large files meant for desktop.