Sağlık · Medikal ürünler
Axor Medikal
A store for a medical supplies company with a lot of product detail. I laid out the technical specs so products can be compared side by side.
Axor Medikal makes wet wipes and medical plastic products. The catalogue is wide and includes wipe varieties, dropper bottles and pill boxes.
Catalogue depth
The site has 44 internal paths and 18 menu headings. In medical supply, buyers arrive knowing the product name. Someone searching for a specific pack size should land on that product's own page.
Because each product has its own page, the site shows up when people search for a product by name. Products lumped onto one catalogue page disappear from those searches.
Multilingual structure
Medical products are often exported, so the site runs in more than one language. Product names are technical and have to keep their meaning in translation. Product codes stay the same in every language.
What the site does
A catalogue split by product group
Site search
Multilingual structure
Corporate and services sections
Instagram, Facebook, LinkedIn, YouTube and X links
Why LinkedIn is here
This brand sells to institutions. A purchasing manager researching suppliers checks the company on LinkedIn, which is why the link is there.
The same goes for the five social links. In B2B, buyers answer "is this company real?" by looking at its accounts online.