Holding · Çok sektörlü
Volkan Group
Corporate site for a group with six companies in mining, energy, food and medical supplies. Visitors can pick out the company they want straight from the home page.
Volkan Group is made up of six companies working in fields such as mining, energy, egg production, petroleum and medical supplies.
What a holding site is for
A group site is there to send people to the right company. Visitors usually want a specific company and arrive by typing the group name.
So the home page works as a signpost. Each company has its own card with its logo and a link through to its site.
Group sites usually open with the company history, but visitors do not come to read it. Here the history sits in the corporate section and the home page sticks to pointing people onward.
What the site does
Six routing cards, one per company
Group introduction and corporate section
An introduction video
A consistent visual language across companies
The consistency problem
Each of the six companies has its own logo and colours. Put side by side on one page, they easily turn into a mess.
I kept the cards the same size, on the same background and in the same alignment. The logos keep their own colours inside a shared frame, so each brand stays recognisable and the page still looks tidy.
How to measure a group site
On a site like this, a quick exit is a good result. If visitors reach the company they wanted within three seconds, the site has done its job.