El sanatları · Ayakkabı
Köşker Yemeni
I moved a workshop that makes handmade traditional yemeni shoes onto Shopify. The product pages lead with the handwork.
Köşker Yemeni is a workshop that makes traditional yemeni shoes by hand. No two pairs come out identical, and that is where the value lies. The first job of the site was to show visitors that these shoes are not machine-made.
What the site does
The shop has four collections: women, men, children and barefoot. Visitors first decide who they are shopping for, so the menu starts there. Size and colour are chosen on the product page.
The product pages carry more than 130 images of the leather grain, the stitching, the sole and the shoe being worn. Photos are the only way to show handwork. Calling a product "quality" in the copy convinces nobody.
The site also runs:
Product search by collection or model name
Cart and checkout
A WhatsApp button, since sizing questions usually come in by phone
A map for the workshop location
Video showing the production stages
Keeping the photos light
With that many images, page speed is the first thing at risk. I resized every photo to the size it is shown at and converted it to WebP. Anything below the fold only downloads when the visitor scrolls to it.
The large image at the top of a product page is the exception and loads first. Visitors see the product straight away, without 130 photos downloading behind it.
Outcome
Orders now come through the site instead of the phone, and the WhatsApp line is used for sizing advice. The workshop adds products and updates prices itself.